Email Data

Mailing Data

IT Data

Public Sector Data

Education Data

Scientific Data

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Email Data
Email marketing should be just as targeted
as direct mail.

Mardev-DM2's email data has unrivalled selectability allowing you to accurately target your email campaign, so you can execute targeted, relevant communications that deliver the results you need.

In addition to the high quality of our data, we offer a first class transmission and reporting service included in the price of your email data to ensure your campaign conforms to the highest standards of data privacy.

> View example of an Email Campaign Performance Report

Consider the creative aspects of your email messages
A strong design can be a major contributor to the growth and success of your email marketing efforts. Did you know:

> Research has shown that marketers have only three seconds to catch readers' interest.
> Microsoft Outlook 2007 does not support background images or background colours in table cells
> Email creative should be no wider than 700 pixels
> Flash should not be used within an email template
> 69% B2B email recipients are using preview panes, therefore featured content should also appear 'above-the-fold'
> Ten words not to use in a subject line: 100% free, amazing, buy, discount, hello, free, get, only, now only, winner
> Alt tagging your images confirm to W3C html 4.01 specs and increases deliverability
> 50-70% of recipients of B2B emails will have image blocking disabled. Never have important content appear only in an image
> Under EU law company name, registration number and registered address must be included on every email message

Coming Soon: Best Practice Guide to Email Creative
If you would like to receive a copy, email us to be added to the distribution list.

Helpful tips, articles and guidelines on Email Marketing:

> DMA's Best Pratice Guide for Email Marketing
> Email Tips and Techniques
> Email Corporate Policies
> Email Marketing Success
> Email Multi-Channel and Fulfilment