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Free Webcast: Simple demand generation techniques for better outcomes
Join Zina Manda, director, Mardev-DM2 on this free webcast

As integrating multiple channels becomes essential for any marketer looking to maximise the value that they drive out of their budgets, this webcast looks at techniques for delivering better campaigns, moving towards continuous dialogue and measuring everything.

Register at B2B Marketing Webcasts.

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Twitter and blogs:
How to integrate within the digital marketing strategy

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Wednesday, 28th April 2010
13:30 to 17:00
The Brewery, Chiswell Street, London, EC1Y 4SD
£225 + VAT

>> Registration form
>> Seminar Enquiries
>> Visit B2B Marketing Online

Considering the ease with which a web blog or a Twitter account can be set-up, it's not hard to see why so many are keen to jump on the bandwagon. But you should not lose sight of the fact that blogging and tweeting are forms of social interaction, and come with their own rules of engagement. Getting it wrong could do more harm than good to your brand.

Attend B2B Marketing's Twitter & blogs: How to integrate within the digital marketing strategy seminar (in association with Mardev-DM2) and gain
a deep insight into how to:

Combine these channels to create an effective content marketing strategy so you can meet your objectives and measure ROI

Ensure best practice and etiquette for professional blogging and tweeting so you can position yourself as a 'thought leader'

Improve your natural search ranking and drive better targeted traffic to your website

Monitor real-time market place feedback on your brand and how to respond accordingly

Download the full seminar programme

Hear from the following industry specialists:

Steve Lamb, Microsoft
Topic: Creating a blogging strategy for your business - who should blog? What should they write? What shouldn't they write?

David Burnand, marketing director, i-3 Group

Topic: Twitter - a new paradigm or egotists' paradise?

Melanie Seasons, social media strategist, Onlinefire

Topic: Integrating blogging and twitter into your digital strategy

John Watton, CMO, Shipserv

Topic: Blogging as part of your content marketing strategy

Paul Frost, innovations and strategy director, Positive Digital

Topic: Case study Royal Caribbean - Celebrity Cruises

Be part of this half-day seminar and get an inspired insight into the latest thinking on tweeting and blogging and have the opportunity to network with your industry peers.

Click here to book your place or call 020 7438 1379.

Options:

>> Registration form
>> Seminar Enquiries
>> Visit B2B Marketing Online

Event Details :
Date:	28th April 2010
Time:	13:30 to 17:00
Place:	The Bewery Chiswell Street London, EC1Y 4SD
Download directions

Options:

>> Registration form
>> Seminar Enquiries
>> Visit B2B Marketing Online

Social Media conference

Watch this exclusive report - http://www.b2bm.biz/webtv
Exploiting Social Media in B2B Marketing conference in partnership with B2B Marketing and sponsored by Sift Media.
With presentations from Linked, Microsoft and a case study from Sun Microsystems.

Download presentations from LinkedIn, Microsoft and Sun Microsystems


Neville Hobson, Consultant		Sun Microsystems + DNX

Kinship Networking		LinkedIn


Mardev

Twitter Comments
BusinessZone: Excellent video from the Exploiting Social Media in B2B Marketing event
Dan_Martin: Excellent afternoon talking social media yesterday
Brownbare: Really fascinating seminar. Some great views and insights. Looking forward to engaging further with social media rodsloane: Some excellent stuff, just wish I could understand it all!
jangles: Interesting discussion focus with panel on msocial media measurement and metrics

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