 Direct Marketing
Digital Marketing
Email Marketing
Lead Generation
Demand Generation
Nurturing and Scoring
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Wikipedia: Digital Marketing is the practice of promoting products and services using digital distribution channels to reach
consumers in a timely, relevant, personal and cost-effective manner.
Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result
of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms /mms, display / banner ads and digital outdoor.
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Articles and Reports
> B2B Marketing's Best Practice Guide: Social Media
> Online Advertising for B2B - Clickz
> B2B Marketing Digital Marketing features - B2B Marketing Magazine
> Ten Top Tips for B2B Search Engine Marketing
> Digital Marketing Trends - Clickz
> Social Media for B2B Marketing - SearchEngineWatch.com
> SEO Insight Survey - B2B Marketing Magazine
> Ten copywriting tips for B2B SEO - SearchEngine Land
> Unified Digital Marketing - IAB
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Blogs
> Anything goes Marketing - Eloqua
> Web Ink Now - David Meerman Scott
> ScoopDog's Blog - B2B Marketing Savvy
> Who's Blogging What?
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Webcasts
> How to implement a webcasting strategy - B2B Marketing
> How to use Facebook for business - HubSpot
> How to build a top-notch business blog - HubSpot
> Techniques for Improving Landing Page Conversions - ION Interactive
> How to use Twitter for business - HubSpot
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LinkedIn Networking Groups
> Digital Marketing
> B2B Social Media
> B2B Online Marketing
> Future Social Media
> Social Media Today
> Search Engine Marketing
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Publications
> Landing Page Optimisation by Tim Ash
> Understanding Digital Marketing by Damian Ryan and Calvin Jones
> Digital Marketing: Strategies for Online Success by Godfrey Parkin
> Open Doors with B2B Social Networking by DowJones
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Events and Training
Social CRM: Transforming customer insight for more effective digital market
Format: Half day Seminar
Location: The Century, Piccadilly, W1
Date: 31st March 2010
Cost: £225
Twitter & Blogs: How to integrate within the digital marketing strategy
Format: Half day Seminar
Location: The Century, Piccadilly, W1
Date: 28th April 2010
Cost: £225
The IDM Certificate + Dipolma in Digital Marketing
Format: Training
Location:IDM, Teddington, Middlesex
Date:
April 2010
Cost: upto £2,200
The IDM Certificate + Dipolma in Digital Marketing
Format: Training
Location:IDM, Teddington, Middlesex
Date:
April 2010
Cost: upto £2,200
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