Direct Marketing

Digital Marketing

Email Marketing

Lead Generation

Demand Generation

Nurturing and Scoring

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Email Marketing

Wikipedia: E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial
or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

	Articles and Reports > Email Marketing Deliverability - DMA > Email Corporate Policies - Mardev > Email Marketing Success - Mardev > Email Multichannel and Fulfilment - Mardev > B2B Email Marketing Case Studies - Email Marketing Reports > B2B Guides/Reports and Discussions - IAB > Why do email marketing? - Email Marketing Reports
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	Blogs > BeRelevant > DMA Email Marketing Council > Denise Cox's (Newsweaver) Blog > Exact Target - Email Research Center
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	Webcasts > How to avoid being ineffective - Concep Global > Leveraging the value of Email Marketing - MarketingPower > Using digital to manage and develop the sales pipeline - Knexus > Optimising headlines and subject lines - Marketing Experiments
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	LinkedIn Networking Groups > eMarketing Association Network > Email Marketing Roundtable > Email Experience Council > IEM 2.0 - Intelligent Email Marketing > Email Marketers Club > Email Experience Council
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	Publications > Email Marketing by the Numbers by Chris Baggott > The Truth about Email Marketing by Simms Jenkins > Email Marketing for Complex Sales Cycles by Winton Churchill > 2008 Email Marketing Benchmark Guide by MarketingSherpa > Email Marketing Kit by Jeanne Jennings
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	Events and Training > Email Customer Lifecycle seminar series Location: Central London Date: March to September 2010 Cost: free