 Direct Marketing
Digital Marketing
Email Marketing
Lead Generation
Demand Generation
Nurturing and Scoring
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Wikipedia: Algorithmic based profiling of leads in order to filter based on a set of predefined criteria. The practice is becoming increasingly popular in a world of web based server centric CRM software.
An example of this would be generating a score for each client visiting a web site, or reading an email, to determine who is interested in a specific page or offer on a website, or email. The practice can be utilized effectively in delivering relevant content to a web visitor, increasing utility of the website or portal.
The practice is also utilized extensively by Web Ad Serving companies who deliver web advertising based on a browsers previous behaviour, or search engines who deliver sponsored ads based on previous searches.
A whole new breed of web based software is being developed and introduced to the market place to enable sales and marketing organizations to make use of lead scoring, factoring in a smorgasbord of variables. Variables can range from human generated rank to web generated analytics.
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