Whatever the business environment, there are opportunities to be explored and exploited, provided you know how. Data is crucial to helping you unlock these opportunities.

Mardev-DM2 has plenty of experience in helping you turn your data into the most powerful marketing tool you possess whether it be through our list of B2B decision makers, lead generation, database audit or prospect matching. Our unique business audiences and targeting solutions enable you to locate your best prospects, improve the accuracy and profile of your customer database, and qualify responses through lead generation.

As a result, we are ideally positioned to solve your prospecting, lead generation and business development needs.

Tips on how to get your data campaign ready
The chances are that driving revenue will be key to your performance in 2009. Whether your plans focus on doing more business with existing customers or prospecting new customers, data should be at the very heart of what you are doing.

Whatever the business environment, there are opportunities to be explored and exploited, provided you know how. Data is crucial to helping you unlock these opportunities. Mardev-DM2 have plenty of experience in helping you turn your data into the most powerful marketing tool you possess whether it be through our list of B2B decision makers, lead generation, database audit or predictive modelling.

Here are four steps to making the most of your customer data:

Step One - Keep it clean
There is no point trying to make sense of data which is out of date or missing vital information. B2B data goes out of date far quicker than consumer data. This means less wastage and ensures you get every last ounce of value from each and every communication.

Step Two - Who are your best customers?
The more you know about your customers, the more you can shape and add value to the communications you send them. Once your data is in good shape and with new data brought in to enhance it, you can now start to explore it, analyze it, and start to see what it is telling you about your existing clients. Then you can identify your best customers and find more like them.

Step Three - Demand the best leads
At a time when marketers are under pressure to deliver within the constraints of a decimated budget, the challenge is to deliver high quality sales leads which are vital to the continued growth of a company. Key to this success is agreement between marketing and sales as to what differentiates a ‘hot’ lead from a ‘cold’ prospect. Why drive leads to your sales team if they cannot be converted into profitable business? Further qualification of an enquiry ensures that conversion from enquirer to guaranteed sale starts further along the buying cycle, thus shortening the journey from ordinary lead to a successful outcome.

Step Four - Automate for success
In today’s multi-channel world you need to make sure that all aspects of your marketing join together to deliver success. There are many aspects of the process which can be automated - using key triggers to identify when and how a customer should be communicated with and what level of offer to make. Using marketing automation solutions provides you with the power to create, execute and monitor powerful campaigns, combining email, direct mail, website, phone, RSS feeds, online chat and even SMS messaging. You can have visibility on what has worked before and more importantly, what does not, so you can allocate future budgets to tangible media channels.