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January 2009

Dear Colleague,

Just like all of us, you must be thinking how to reach your marketing objectives in these challenging times. How to get the most out of your marketing budgets? Find out how - read the following articles that give you insight on what works and download a free report on marketing best practise in an economic downturn.

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Marketing in an economic downturn : useful tips & advice
	Find out how your company can survive in a down economy The 'Justifying Marketing Expenditures in a Down Economy' Report by the Market Leadership Council summarises key findings and historical statistics on how to undertake marketing activity in an economic downturn. Download the free 'Justifying Marketing Expenditures in a Down Economy' report here.
	Digital industry to thrive in recession- survey Marketing and PR are historically the first disciplines to join the redundancy pile when a recession hits. However, a new set of stats from Shape the Future suggests it could be a very different story this time round. Find out more >>>
	Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon. Find out more >>>
	Business websites highly valued and indispensable source of information for business decision makers In the latest AOP research business websites emerged as a highly valued and indispensable source of information for business decision makers. The survey, conducted in association with IPSOS Mori, revealed: - B2B websites are ubiquitous among business decision makers, 97% stated that this is the media most used for work 60% ranked business websites as an essential source of information in their work 60% consider business websites as providing information that they couldn’t get elsewhere Find out more >>>


Stories from ICIS Chemical Business
	Which way next for chemical industry's Responsible Care?
	Green chemistry gains momentum
	Understanding sustainability metrics

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