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February 2009

Dear Colleague,

In the latest AOP research business websites emerged as a highly valued and indispensable source of information for business decision makers. Also B2B marketers have understood the value of digital marketing. The reason why I like online marketing is that it is measurable, targetable and we can get our target audience to click and act on our call for action. Here are a few articles about online advertising that I thought you might find interesting.

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Marketing Online
	The Web: the hottest tactic in 2009 The Web will be the hottest tactic among advertisers and marketers in 2009 according to executives surveyed in January by Reardon Smith Whittaker. Asked which tactics most interested the marketers themselves, nearly seven out of 10 said online marketing, and one-quarter said mobile marketing. Find out more here >>>
	Online glossary Have you ever wondered what all the online related abbreviations and terms mean? Here’s a short and simple online glossary that I hope will help you to get grips with this exciting world. Go to the glossary >>>
	Step by step guide Are you new to online advertising? If so, then here’s a beginners’ guide to online advertising. By reading this guide you will be ready to get going. Go to the guide >>>
	Icis.com record breaking month Icis.com had a record breaking month. The website was visited by over 250,000 key individuals in the chemical industry who looked at over 1 million pages on the site. Find out more >>>


Stories from ICIS Chemical Business
	US Senate gives final approval to $787bn stimulus bill
	Chemtura aims for at least $700m in asset sales
	M&A market to feature distressed assets
	LyondellBasell to mothball Texas olefins plant

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