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May 2009

Dear Colleague,

In previous editions of Media Connections we’ve looked at why online marketing is a really effective way of communicating with your target audience.

But how do you choose which websites to use to put across your messages? Which websites will work for you?

We think that one of the ways that will help you decide is by looking at a website’s statistics or metrics.

There are plenty of metrics available and here are some definitions of just a few that you should consider.

Advertising Opportunities

To find out more about ICIS.com and opportunities to advertise on our site please visit:

• ICIS.com traffic stats
• ICIS.com demographics

Institute of Direct Marketing

Special offer to ICIS customers - save on IDM Digital Booster Courses Find out more >>>

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Guide to web metrics
	Most common traffic metrics Most websites should be able to quote the following traffic stats • Page impressions • Visits • Unique users These traffic stats will help you understand more about: • the size of the website’s audience • what the audience is doing on the website • the level of engagement the audience has with the site
	Online ad performance stats The performance of ads placed on websites can be measured by the click through rate (CTR) To get an understanding of how well your advertisement has performed you can compare the CTR of your advertisement to industry average. Here is an article that will help you to benchmark your ad’s performance.


News from ICIS marketing solutions
	Supplier selection starts with ICIS Do not miss the great value opportunity combining the power of OPD Chemical Buyers Guide and ICIS search - our online supplier search engine. This combined listings package will: • Offer you increased visibility and response • Deliver essential product and service information to chemical industry decision makers • Reach the chemical buyers when they are looking to purchase To make sure you will get noticed – take advantage of the attention enhancing display advertisements


Stories from ICIS Chemical Business
	Idling and mothballing chemical plants provides respite in downturn
	Shell seeks energy solution at Eco-marathon events
	Microreactors gain popularity among producers

Icis Blogs > icis.com > Subscribe > Advertise > Contact Us >

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