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June 2009

Dear Colleague,

Marketing needs to be more effective than ever when trading conditions are tight. Without proper tracking and analysis in place, your marketing efforts could be misfiring. So here’s a handy selection of articles to help.

OPD Chemical Buyers Directory 2010

Order closing date July 1

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Make better-informed marketing decisions
	Track marketing effectiveness by channel Here’s how to check exactly what marketing channels perform best for you. Find out more here .............................................................................................................
	Close the gap between analysis and action 65% of managers believe better data analysis would help inform decisions that drive sales, according to the latest research for Webtrends, Here’s the full story. .............................................................................................................
	Three tips to improve your sales and marketing funnel Results matter. So how many visitors become prospects? And how many prospects convert into customers? Here’s how to up those vital numbers.


Breaking new ground in chemical innovation?
	ICIS is proud bring you the 2009 ICIS Innovation Awards. Now in their sixth year, the Awards recognise outstanding innovation in the chemical industry. To enter visit www.icis.com/awards or contact John Baker on +44 20 8652 3153 or John.Barker@ICIS.com for your entry form.


Stories from ICIS Chemical Business
	Food ingredient companies offer cost cutting solution
	Nutraceuticals market looks healthy despite downturn
	Food additives face legislative challenges

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