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July 2009

Dear Colleague,

Online advertising delivers significant revenue streams for many businesses. But how do you identify the right ad formats for your campaign? Get decisions wrong, and you risk wasting precious marketing budget, or even alienating customers and prospects.

Strategies for effective online advertising include:
• Benchmarking
• Learning from past campaigns
• Analysing click-through rates

Advertising opportunities

• Create brand awareness through icis.com

• Generate leads through email newsletter advertorials

• Target your audience through email newsletters

Tell us what you think

Have you used ICIS to promote your products or services? Please let us know your thoughts here.

Find out how ICIS can help you

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What works for them could work for you

With a bewildering variety of online advertising styles to choose from, this graph shows how other advertisers select online ad formats, based on the results they seek to achieve. View the chart here >>>


Online display ads – you’ve more than clicked
	Once you’ve chosen appropriate formats for your ads, you may discover they deliver more than you expected. Not only do you benefit from click-throughs, but viewers also respond to ads in other, less expected ways – as this article makes clear.


Stories from ICIS Chemical Business
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	White biotechnology starting to fulfill its potential
	Synthetic biology could transform chemical manufacturing

Icis Blogs > icis.com > Subscribe > Advertise > Contact Us >

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