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September 2009

Dear Colleague,

Do you know the secret of successful communication? It lies in understanding what works with your audience, and why. Once you grasp certain key fundamentals, all your messages become more effective. So here are a couple of practical ways to help you develop that all-important understanding...

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Make copy work harder for you
	Clear, well-structured copy is critical in connecting with your audience. Top copywriter Tim Bax has a simple methodology to make all your arguments instantly more persuasive. He shares his advice here >>>


Don’t stay in the dark - take advantage of our ad impact study
	What does your audience think of your advertising? Take advantage of this unique opportunity to find out what actually works with them – and what doesn’t. ICIS Chemical Business is conducting an advert impact study with our 5 October issue. Advertise in this issue and you will receive a research report that allows you to gauge the effectiveness of your advertising. The report’s data will let you: Measure your advert’s precise return on investment Benchmark your advert in comparison to others in the issue Understand the type of adverts your target audience finds most effective Identify the strengths and weaknesses of your current advertising so you can improve matters – and results – in future Please note – the advertising insertion order deadline for the 5th October issue is approaching fast. Contact us today to avoid disappointment.


Stories from ICIS Chemical Business
	China to curb dangerous chemicals movement ahead of holidays
	US September BD settles at 5-cent/lb hike - buyers
	Europe Sept benzene expected to settle down $218/t
	Saudi Aramco, Dow jv to have 8m tonnes/year petchem capacity

Icis Blogs > icis.com > Subscribe > Advertise > Contact Us >

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