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October 2009

Dear Colleague,

Facebook, Twitter, MySpace, Flickr and more. We’ve all heard what a great tool social media is for connecting with your peers. But it’s also part of the online landscape that we chemical marketers can take advantage of too. A growing number of specialized platforms are appearing, such as LinkedIn for business-related networking and ICIS connect for chemical industry networking. What’s the best way to use these new platforms to promote your products or services? Share your ideas with us on twitter

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Social media
	Engagement through Social Media “Many companies will not see the value in using social networking in the business environment; however these sites can be useful marketing tools. Creating profiles on sites such as LinkedIn and Facebook can help reach a wider audience and increase visibility.” says Darren Jamieson in the Engagement Through Social Media Report Read the full report from NetImperative here>>>
	Chemical Industry social networks “Niche social networking sites are often overlooked. Find sites that are relevant to your industry or community as this will help build up relevant relationships and increase the number of links coming into [your] site.” There’s more in the Engagement through Social Media Report. Places you can start networking include Chemical Marketing Group or Chemical Purchasing Group . You can also exchange views with your peers on ICIS connect , a specialized forum for the chemical industry. Read the full Engagement through Social Media report here>>


Other interesting articles
	How to measure your social media impact
	Twitter guidelines for brands The IAB unveils its 20 tips for brands looking to use Twitter successfully.


Don’t get left in the dark - take advantage of our ad impact study
	What does your audience think of your advertising? Take advantage of this unique opportunity to find out what actually works with them – and what doesn’t. ICIS Chemical Business is conducting an advert impact study with our 19 October issue. Advertise in this issue and you will receive a research report that allows you to gauge the effectiveness of your advertising. The report’s data will let you: Measure your advert’s precise return on investment Benchmark your advert in comparison to others in the issue Understand the type of adverts your target audience finds most effective Identify the strengths and weaknesses of your current advertising so you can improve matters – and results – in future Please note – the advertising insertion order deadline for the 19th October issue is almost upon us. Get in touch today to avoid disappointment.


Stories from ICIS Chemical Business
	Asia benzene loses $125/tonne, China supply weighs price down
	Stagflation stymies recovery in US benzene
	Belgium's Solvay sells pharmaceutical business for €5.2bn

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