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December 2009

Dear Colleague,

Used correctly, advertising is one of the most powerful tools in the marketer’s promotional armoury. And understanding just how audiences perceive advertising can really help to bring our efforts into sharper focus – as you can discover in this month’s issue of your newsletter.

This is our last ICIS media connections e-newsletter of 2009. The next e-newsletter will be circulated in January 2010. We wish you happy holidays and a successful New Year.

Advertising opportunities

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ICIS Chemical Business audience

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Effects of advertising
	Ad effectiveness study results ICIS ran an advertising effectiveness study on the 19 October issue of ICIS Chemical Business, to see how readers perceived advertisements in the magazine. Fusion Communications, an independent market research agency, carried out the study for us. The study highlights readers’ take on individual advertisements and provides clear recommendations on how to improve effectiveness. Other key findings revealed: 57% of respondents discussed an ad with someone else in their company 49% referred an ad to a colleague 46% of respondents visited advertisers’ website as a result of seeing their ad in ICIS Chemical Business. View some of the findings here >>>
	Advertising case studies Reed Business Insight, a research section of Reed Business Information, has issued a white paper detailing case studies of B2B advertising campaigns. Campaigns for new product launches, brand awareness building, lead generation and perception changing are included. The insights in the white paper are relevant and applicable to many businesses. Download your free white paper here >>>


News from ICIS Marketing Solutions
	ICIS Chemical Business is a unique features-led magazine, designed to lead the market in detailed analysis of current issues affecting the chemical industry, across strategically significant countries and regions. Use ICIS Chemical Business to: • reach a global audience of chemical industry decision makers • deliver your marketing message and stand out from your competitors • promote your company’s brand and it’s USPs Find out more about promoting your business in ICIS Chemical Business >>>


News Articles
	BASF upgraded as CEO forecasts better fourth quarter
	Teesside chemical companies welcome £20m investment plan
	Canada chems remain profitable despite sharp sales decline
	Chemical makers among US industries expecting 2010 gains
	GPCA '09: LyondellBasell sees tough 2010 for PP/PE
	Downturn prompts chemicals strategy shift - e-Chem

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