ICIS Media Connections

Forward to a colleague | View as a webpage | Add us to your white list


January 2010

Dear Colleague,

Advertising is an inexact science. Some campaigns catch the audience imagination, while others never really take hold. It always helps, though, to get the basics right – and that means targeting your message to a specific audience, getting that message to stand out, and making what you say easy for everyone to understand.

Advertising opportunities

Reach chemical decision makers:

Online, through icis.com and ICIS e-newsletters

In print, through ICIS Chemical Business

Tell us what you think

Have you used ICIS to promote your products or services? Please let us know your thoughts here.

Follow us on twitter

Find out how ICIS can help you

Visit our Media Centre >>>

Contact us >>>


Receive your own copy of ICIS Media Connections newsletter
	Sign up here View archive

Request a free trial

Request a free trial to ICIS products and services here


Subscribe
Subscribe to free ICIS email newsletters here


Three keys to successful advertising
	Get your ads on target In a recent survey, just 30.5% of responding marketers admitted using targeted online display advertising. Probed further, they were glad they had, with almost every respondent seeing better response rates from targeted campaigns. Isn’t it time you turned ad targeting into a quick win for you? Read the full article here >>>
	Keep it simple Creative types can often get carried away with complex ideas. Don’t let them. Survey after survey shows that simplicity works best in advertising design – and ease of use, in online executions. Read the full article here >>>
	Create. Test. Improve What works best? Nobody knows – until they try. The answer is to create different executions, test them against one another, use the ones that work best, and keep tweaking and improving them until you arrive at a winning formula. Read the full article here >>>


Target your advertisements on icis.com
	Since targeting allows you to improve the return on advertisements, Icis.com offers a range of options to target your ads to the audience you want. Try targeting your ads • geographically, • based on time of the day and • contextually. What would work best for you? Contact your local sales manager to discuss ways to target your advertisements more effectively.


News Articles from ICIS
	Mideast expansion to put pressure on Europe chems
	Russia's petchems sector braced for tough year
	US chems to stage muted recovery
	Global chemical M&A market to revive
	Asia Chemical Industry Outlook for 2010

Icis Blogs | icis.com | Subscribe | Advertise | Contact Us

This email has been sent to #emailaddr#

Unsubscribe
If you no longer wish to receive promotional opportunities mailings for ICIS, then please unsubscribe here.

Disclaimer
This message is intended only for the use of the person(s) (\"Intended Recipient\") to whom it is addressed. It may contain information, which is privileged and confidential. Accordingly any dissemination, distribution, copying or other use of this message or any of its content by any person other than the Intended Recipient may constitute a breach of civil or criminal law and is strictly prohibited. If you are not the Intended Recipient, please contact the sender as soon as possible.

Reed Business Information Limited.
Registered Office: Quadrant House, The Quadrant, Sutton, Surrey, SM2 5AS. Registered in England under Company No. 0151537