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February 2010

Dear Colleague,

It is estimated that the average user gives a website just 4 seconds to catch their attention before moving on*. This means if your website is not working, you could risk losing orders, alienating customers and causing serious damage to your brand.

* source: Akami Technologies Report

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Mini web site health check - FREE top tips
ICIS usability team can take a look at your site and give you feedback on one positive and one negative aspect of its design for FREE.

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10 Top tips for a more effective, and profitable, website
	Read the 10 top tips that Nick Watt, Usability Expert from Reed Business Insight, has shared with us.
	1. Win visitors� confidence in your site When a visitor comes to your site they�ll probably have a number of questions, such as: What is the site for? Which company is it? Can I trust the company? How can the site help me? You need to answer these questions to stop them clicking away. Read the full article here >>>
	2. Communicate the scope of the site from the homepage Visitors rarely read explanatory text, so this is a poor means of communicating scope. You should use other interface elements to... Read the full article here >>>
	3. Provide a clear call to action from the homepage Homepages that are very complicated look �busy� to visitors. This can cause a visitor to feel overwhelmed with information, especially... Read the full article here >>>


Mini web site health check - FREE
	Our usability team can take a look at your site and give you feedback on one positive and one negative aspect of its design for FREE. Take advantage of this offer today


Reach key Asian petrochemical industry decision makers
	Promote your company�s products and services through the official APIC 2010 conference publication, published jointly by ICIS and The Chemical Daily of Japan in association with Chemicals & Petrochemicals Manufacturers� Association India (CPMA). Place you advertisement in this exclusive publication and reach key Asian petrochemical industry decision-makers. Find out more about promoting your business in the official APIC 2010 conference publication Contact your area sales manager here >>>


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	Yara to buy Terra Industries for $4.1bn as Q4 earnings released
	INSIGHT: Game of �Texas chicken� being played on US waterways
	US ethanol healthy but higher blends, tax breaks critical � RFA

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