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	In this issue: Custom content spending forecast to increase 42 ways to build content to attract & retain customers Need help with your content marketing? Chemical companies use social networking tools for marketing
March 2010

Dear Colleague,

"Valuable, relevant content delivered to prospects and customers is called content marketing or custom publishing. Right now it's one of the best marketing methods on the planet." So says Joe Pulizzi, content market guru of Junta42. Giving the right information to your prospects at relevant stages of their buying cycle keeps them moving through the sales funnel to become qualified sales leads for you.

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Make content work for you
	Custom content spending forecast to increase this year 59% of the 250 marketing professionals polled by the custom content company plan to spend more on content marketing initiatives this year. Read the full article here >>>
	42 ways to build content to attract and retain customers Want to know how to generate great content for your customers? Here are 42 proven techniques that work for small, medium and large-sized businesses and associations. Read the full article here >>>


Need help with your content marketing?
	Understand your customer Knowing your customers is the base of a successful content marketing strategy. ICIS can support you by providing you with the insights to help you understand your customers and appreciate their pain points.
	Create relevant content Creating content that your potential customers value can be difficult. ICIS� editorial experts can help you put together engaging content tailored to your objectives which will be delivered through the right medium for you and your customers. Choose from print publications, digital publications, webcasts, or even podcasts and roundtables.
	Reach your customers Finally, and most importantly of all, ICIS can help you get in front of potential customers to generate awareness for your company and its products and services, and leads for your sales team.


News Articles from ICIS
	Chemical companies use social networking tools for marketing
	LANXESS expects significantly stronger profits in 2010
	INEOS plans bond issue to help raise �1bn
	US natgas growth may lead to Canadian ethane shortage - NOVA
	US polyether polyols prices may rise on feedstock

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