ICIS Media Connections

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April 2010

Dear Colleague,

What’s the best way to make the most of your online marketing? One technique is to improve search marketing by combining it with display advertising. And you can boost online display advertisement results with innovative ad formats, engaging offers and appropriate targeting. Then make the most of all the traffic you’ve generated by moving visitors down your sales funnel with relevant offers.

ICIS offers

Get visibility for your brand and traffic to your website through icis.com

Generate qualified sales leads through ICIS search, online supplier search engine


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Get more customers to your sales funnel
	Cross-channel online marketing makes the sale Many marketers find search marketing attractive because it targets buyers toward the bottom of the purchase funnel, so ads are served to users likely to convert. But since web users only spend 5% of their time searching online, many opportunities to communicate are missed. Display ads appear to a wider audience group, pulling more users into the purchase funnel and thus energizing search. Read the full article here >>>
	8 ways to improve your click-through rate Every advertiser has different goals, but one key test of any campaign is the percentage of people who click through on banner creative. The higher the number of visitors you can get to your site, the greater the chance of them converting. Read the full article here >>>
	How video can empower advertising Appetite for online video is a growing trend and this fact can be used to improve user engagement with your ads. In editorial environments, users linger on web pages for longer, reading content in detail. The more users engage with content, the more they also dwell on ads, particularly those in video format. Read the full article here >>>
	Pull Leads Down Your Funnel With Marketing Offers As a marketer, offers are your lead generation ammunition. They're what your site visitors are after – and they are willing to give you their contact information in exchange for offers of interest. Offers are the number one way to generate leads from your website. Read the full article here >>>

Pull chemical industry decision makers into your sales funnel

ICIS.com is widely used by chemical industry decision makers. Display advertising on icis.com lets you increase the visibility of your brand among this key audience and drive greater volumes of qualified traffic to your website.

If you are looking to reach chemical buyers, then try combining display advertising with ICIS search, the online chemical supplier search engine. This will make product listings more effective and help you reach buyers further down the funnel, all ready to purchase.


News Articles from ICIS
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	Shin-Etsu to finish US VCM plant when Dow partnership ends
	US ethylene for March settles 3 cents/lb higher on tight supply
	Petro Rabigh Phase II expansion study to be completed by Oct
	Rising palm oil prices make competing soy oil more attractive

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