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In this issue:
	Where to start with email
	Deliverability – how to get your email in the inbox
	Email as a journey of discovery
	How to deliver improved business performance though email
	How to reach the chemical industry through e-newsletters

May 2010

Dear Colleague,

Email is still highly regarded for marketing effectiveness, says Marketing Sherpa’s latest Email Marketing Benchmark Survey. Despite the challenges that marketers face, they still value the medium highly. Biggest challenges? Getting messages delivered, opened and read.

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Effective email communication
	Where to start If you are just starting out with email, or want to benchmark your campaigns for best practice, this handy checklist will help. Read the full article here >>>
	Deliverability – how to get your email in the inbox Email marketing is a bit like a hurdle race. And the first, most critical hurdle is getting your message into the inbox. Here are some tips to reduce bounce rates, and steer clear of those dreaded spam filters. Read the full article here >>>
	Email as a journey of discovery On opening, any email is immediately scanned for interesting content. If such content is not obvious, the email will soon be deleted. So every subject line and article title must always be a teaser designed to capture the audience’s attention and make them to want to read more. The best headlines intrigue readers with the promise of what is to follow. Read the full article here >>>
	How to deliver improved business performance though email Measure everything you can about your email campaigns, and learn from the results. Test different subject lines, designs and offers – and see your ongoing analytics and testing deliver improved business performance. Read the full article here >>>
	How to reach the chemical industry through e-newsletters E-newsletters mix news, articles and other content of interest to recipients. Newsletters usually go out to opted-in recipients who actively respond to email. Publishers’ e-newsletters are often more likely to reach customers than email from a single company source. Find out why >>>


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