ICIS Media Connections

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In this issue:
	Your Customers Don't Care About You
	How to get your message across
	Elevator pitches for the web
	Win recognition for your innovative solutions

June 2010

Dear Colleague,

Effective communication with customers and prospects is vital to business success. Yet all too often our messages fail to gain attention. Your customers seem not to care about you. They are only interested in themselves. So how do you become relevant and get the attention you want? The way we communicate is key here. When you show your customers how your products or services solve their problems then they’ll start to sit up and listen. Here are some techniques that’ll help get their attention...

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Talk to your customers so they listen
	Your Customers Don't Care About You "The first rule is to understand that your customers only care about themselves" says Joe Pulizzi from Junta24. Customer focus should be at the heart of all marketing communications. Read the full article here >>>
	How to get your message across Clear, well-structured copy is critical in connecting with your audience. Top copywriter Tim Bax has a simple methodology to make all your arguments instantly more persuasive. He shares his advice here >>>
	Elevator pitches for the web Being able to sum up the benefits of your business in a few words is essential - especially when you need to tell prospective clients what you do quickly. Focus on the results you achieve for your clients not how you get there. Read the full article here >>>

Win recognition for your innovative solutions

Do not miss out – entries close soon
ICIS Innovation Awards recognise outstanding innovation in the chemical industry and allow companies to celebrate their successes in this vital arena. Has your organisation been breaking new ground in chemical innovation?

Share your success stories – enter the ICIS Innovation awards competition. But hurry – July 5th is the closing date for your entries.


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	Biochemical market forecasts suggest strong growth
	Next generation ethanol on the way
	US Biotechnology Industry Association seeks legal stimulus for biofuels

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