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In this issue:
	Online advertising case study – what works in the chemical space
	How to generate leads using content via advertising
	Boosting Conversion with More Engaging Ads
	How to reach chemical industry decision makers online

August 2010

Dear Colleague,

The popularity of digital is growing again, as eMarketer reveals in its latest revised forecast for the sector. US online ad spend is predicted to increase by up to 11% on 2010. Online marketing allows advertisers to engage with their audiences where they spend more and more of their time – and that’s online. And to get the best results you’ll need your ads to be the best possible...

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How to improve your online ads
	Online advertising case study – what works in the chemical space Advertising works well to generate leads as a case study carried out by the ICIS marketing team reveals. Read the full article here >>>
	How to generate leads using content via advertising The ICIS marketing team have been running a number of lead generation campaigns that have generated thousands of leads for the sales team. Learn from our experience and find out here how you can do the same for your own sales team >>>
	Boosting Conversion with More Engaging Ads Eyeblaster, a digital advertising solutions provider, found that high dwell rates, or how much visitors interact with an ad, correlated with high engagement, brand-related searches and ultimately conversions. How do you achieve high dwell rates? Video continues to provide significant lift in worldwide dwell rates and time compared with non-video ads. Placement also has an effect; ads on pages with editorial content where users will spend time reading showed better dwell metrics. Read the full article here >>>


How to reach chemical industry decision makers online
	Reaching the right target audience is key to the success of your campaigns. ICIS gives you a number of ways to reach significant players in the chemical and energy markets. Over 250,000 unique users per month visit ICIS.com, constituting a premium audience for advertisers. It is the type of channel that allows you to: Reach the key chemical industry and commodity market decision makers Target your communication based on the location of your audience Align your message with relevant articles to reach readers interested in topics related to your business Find out more about icis.com >>


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	Chemical M&A activity heats up despite economic concerns
	Titan price tag 'reasonable' for S Korea’s Honam - analysts
	China’s WEPEC halts shipments at Dalian, port closed on oil spill
	Johnson Matthey Q1 underlying profit before tax up 47%

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