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| September 2010 |
Dear Colleague,
Your landing page holds the final key to success of your online campaigns whether display advertising, pay-per-click or email activity. Well-designed landing pages will convert a greater proportion of visitors into leads, ready to nurture into paying customers.
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| Landing page hints and tips |
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Build a compelling landing page: Your checklist
A critical component of any successful online campaign is the landing page that appears when a potential customer clicks on an advertisement or a search-engine result link. The landing page has a single purpose: turn interest into action. People interested enough to click on an ad must be driven to further action with an optimized landing page and compelling offer.
Read more >>> |
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Landing page optimization webcast
MarketingExperiments ran a webcast on how to improve your landing pages to increase conversion. They discovered a few simple steps that can make all the difference:
Increase specificity: Increase the specificity of your messages by using quantitative statements, instead of relying on vague qualitative statements, to better communicate value and ultimately generate more response.
Increase continuity: By ensuring continuity in every step of a sales funnel, you can keep the user engaged and motivated throughout the entire process.
Increase relevance: Craft your messaging with relevance to the motivations of your potential prospects to increase conversion significantly.
View the webcast here >>> |
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10 top tips for a more effective, and profitable, website
It is estimated that the average visitor gives a website just 4 seconds to catch their attention before moving on (Akami Technologies Report). This means if your website is not working, you could risk losing orders, alienating customers and damaging your brand. Nick Watt, Usability Expert from Reed Business Insight, has 10 top tips for you.
Read the full article here >>> |
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Best Practices for Thank You Pages
For businesses that have worked hard to optimize their websites, create compelling content and set up landing pages to convert visitors, generating leads is the ultimate reward. But marketers need to think about the steps that follow the lead conversion and their impact on customer acquisition. Here’s some best practice to start nurturing leads from the outset and help ensure that every one of them is ready to hear from your sales team.
Read the full article here >>> |
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