Welcome to the ICIS Media Connections. Find out about marketing online: The Web: the hottest tactic in 2009, Online glossary, Icis.com record breaking month and much more... View this as a webpage http://epidm.edgesuite.net/RBI/chemicals/CHDIS/CHDIS_20090126.html ** To keep receiving this email please add us to your safe / white list. http://epidm.edgesuite.net/RBI/whitelist/whitelist.html ** ----------------------------------------------------------------------------------- February 2009 Dear Colleague, In the latest AOP research http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2149 business websites emerged as a highly valued and indispensable source of information for business decision makers. Also B2B marketers have understood the value of digital marketing. The reason why I like online marketing is that it is measurable, targetable and we can get our target audience to click and act on our call for action. Here are a few articles about online advertising that I thought you might find interesting. Sign-up to ICIS media connections e-newsletter here http://epidm.edgesuite.net/RBI/RBIForms/chemicals/CHY05/CHY05_Media_Connections_5.html Marketing Online ================= The Web: the hottest tactic in 2009 http://www.emarketer.com/Article.aspx?id=1006891 -------------------------------------------------------- The Web will be the hottest tactic among advertisers and marketers in 2009 according to executives surveyed in January by Reardon Smith Whittaker http://www.rswus.com/ . Asked which tactics most interested the marketers themselves, nearly seven out of 10 said online marketing, and one-quarter said mobile marketing. Find out more here >>> Online glossary http://www.icis.com/mediacentre/welcome/useful-stuff/online-glossary/ ---------------- Have you ever wondered what all the online related abbreviations and terms mean? Here’s a short and simple online glossary that I hope will help you to get grips with this exciting world. Go to the glossary >>> http://www.icis.com/mediacentre/welcome/useful-stuff/online-glossary/ Step by step guide http://www.icis.com/mediacentre/welcome/useful-stuff/online-advertsing/ ------------------ Are you new to online advertising? If so, then here’s a beginners’ guide to online advertising. By reading this guide you will be ready to get going. Go to the guide >>> http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243 Icis.com record breaking month http://www.icis.com/mediacentre/welcome/brand-awareness/icis-com/ ------------------------------------- Icis.com had a record breaking month. The website was visited by over 250,000 key individuals in the chemical industry who looked at over 1 million pages on the site. Find out more >>> http://www.icis.com/mediacentre/welcome/brand-awareness/icis-com/ Advertising Opportunities ========================= - Generate brand awareness through icis.com http://www.icis.com/mediacentre/welcome/brand-awareness/icis-com/ - Receive RFQ’s through ICIS search online chemical directory. http://epidm.edgesuite.net/RBI/chemicals/CHCEM/icis_pdfs/ICISsearchLeadGeneration09.pdf - Generate sales leads through e-newsletter lead generation advertorial. http://epidm.edgesuite.net/RBI/chemicals/CHCEM/icis_pdfs/ICIS%20Reporter%20lead%20generation%20advertorial.pdf Find out how ICIS can help you ============================== Visit our Media Centre http://www.icis.com/mediacentre/welcome/?cp=NLC-CHADV-20090123-mediaconnect Contact us http://www.icis.com/advertise-contacts Receive your own copy of ICIS Media Connections newsletter =========================================================== Sign up here http://epidm.edgesuite.net/RBI/RBIForms/chemicals/CHY05/CHY05_Media_Connections_5.html Request a free trial ===================== Request a free trial to ICIS products and services here http://www.icis.com/staticpages/trial.htm Subscribe ========= Subscribe to free ICIS email newsletters here http://www.icis.com/staticpages/emailnewsletters.htm Stories from ICIS Chemical Business ==================================== US Senate gives final approval to $787bn stimulus bill http://www.icis.com/Articles/article.aspx?liarticleid=9192791&nf=true Chemtura aims for at least $700m in asset sales http://www.icis.com/Articles/article.aspx?liarticleid=9192049&nf=true M&A market to feature distressed assets http://www.icis.com/Articles/article.aspx?liarticleid=9191314&nf=true LyondellBasell to mothball Texas olefins plant http://www.icis.com/Articles/article.aspx?liarticleid=9192440&nf=true Icis Blogs http://www.icis.com/BlogsHome/Home.aspx icis.com http://www.icis.com Subscribe http://www.qssweb.co.uk/rbpsubs/default.aspx?title=ecn&entry=new&subtype=a&prom=1246 Advertise http://www.icis.com/mediacentre/welcome/?cp=NLC-CHADV-20090123-mediaconnect Contact Us http://www.icis.com/advertise-contacts ------------------------------------------------------------------------------------------ This email has been sent to #emailaddr# If you no longer wish to receive promotional opportunities mailings for ICIS, then please unsubscribe here http://www.rbiforms.co.uk/chdis.html Disclaimer This message is intended only for the use of the person(s) ("Intended Recipient") to whom it is addressed. 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