Welcome to the ICIS Media Connections. Make better-informed marketing decisions, OPD Chemical Buyers Directory 2010 and much more... ** To keep receiving this email please add us to your safe / white list. http://epidm.edgesuite.net/RBI/whitelist/whitelist.html ** ----------------------------------------------------------------------------------- June 2009 Dear Colleague, Marketing needs to be more effective than ever when trading conditions are tight. Without proper tracking and analysis in place, your marketing efforts could be misfiring. So here’s a handy selection of free tools to help. Make better-informed marketing decisions ========================================= Track marketing effectiveness by channel ----------------------------------------- Here’s how to check exactly what marketing channels perform best for you. Find out more here http://blog.hubspot.com/blog/tabid/6307/bid/4712//Are-You-Tracking-Your-Marketing-Effectiveness-by-Channel.aspx Close the gap between analysis and action ----------------------------------------- 65% of managers believe better data analysis would help inform decisions that drive sales, according to the latest research for Webtrends, Here’s the full story http://www.emarketer.com/Article.aspx?R=1007076 Three tips to improve your sales and marketing funnel ----------------------------------------------------- Results matter. So how many visitors become prospects? And how many prospects convert into customers? Here’s how to up those vital numbers http://blog.hubspot.com/blog/tabid/6307/bid/4683/Three-Lead-Generation-Tips-From-HubSpot-s-Lead-Gen-Guru.aspx . Breaking new ground in chemical innovation? =========================================== ICIS is proud bring you the 2009 ICIS Innovation Awards. Now in their sixth year, the Awards recognise outstanding innovation in the chemical industry. To enter visit http://www.icis.com/awards or call mailto:John.Baker@ICIS.com on +44 20 8652 3153 for your entry form. OPD Chemical Buyers Directory 2010 ================================== Order closing date July 1 - Receive sales leads through listings in OPD Chemical Buyers Directory and ICIS search traffic stats http://epidm.edgesuite.net/RBI/chemicals/CHCEM/icis_pdfs/OPD%20listings.pdf - Make sure you get noticed – take advantage of the attention enhancing display advertisements! demographics http://epidm.edgesuite.net/RBI/chemicals/CHCEM/icis_pdfs/OPD%20Display%20Advertising.pdf Tell us what you think ====================== Have you used ICIS to promote your products or services? 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