Welcome to the ICIS Media Connections. What works for them could work for you, Online display ads – you’ve more than clicked and much more...

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July 2009

Dear Colleague, 

Online advertising delivers significant revenue streams for many businesses. But how do you identify the right ad formats for your campaign? Get decisions wrong, and you risk wasting precious marketing budget, or even alienating customers and prospects. 

Strategies for effective online advertising include: Benchmarking

Learning from past campaigns

Analysing click-through rates 
http://www.icis.com/mediacentre/welcome/useful-stuff/online-glossary/#CTR


What works for them could work for you
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With a bewildering variety of online advertising styles to choose from, this graph shows how other advertisers select online ad formats, based on the results they seek to achieve. http://www.marketingsherpa.com/1news/chartofweek-06-09-09-lp.htm



Online display ads – you’ve more than clicked
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Once you’ve chosen appropriate formats for your ads, you may discover they deliver more than you expected. Not only do you benefit from click-throughs, but viewers also respond to ads in other, less expected ways – as this article makes clear.
http://www.emarketer.com/Article.aspx?R=1007090


Advertising offers
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Create brand awareness through icis.com
http://www.icis.com/mediacentre/welcome/brand-awareness/icis-com/

Generate leads through email newsletter advertorials 
http://epidm.edgesuite.net/RBI/chemicals/CHCEM/icis_pdfs/ICIS%20Reporter%20lead%20generation%20advertorial.pdf

Target your audience through email newsletters 
http://www.icis.com/mediacentre/welcome/brand-awareness/icisenewsletters/


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Find out how ICIS can help you
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Stories from ICIS Chemical Business
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Bioplastic market expands despite recession 
http://www.icis.com/Articles/article.aspx?liarticleid=9226987&nf=true

White biotechnology starting to fulfill its potential
http://www.icis.com/Articles/article.aspx?liarticleid=9226988&nf=true

Synthetic biology could transform chemical manufacturing  
http://www.icis.com/Articles/article.aspx?liarticleid=9226985&nf=true

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