Welcome to the ICIS Media Connections. Make copy work harder for you, Don’t stay in the dark - take advantage of our ad impact study, Find out what your audience thinks of your advert and much more... ** To keep receiving this email please add us to your safe / white list. http://epidm.edgesuite.net/RBI/whitelist/whitelist.html ** ----------------------------------------------------------------------------------- September 2009 Dear Colleague, Do you know the secret of successful communication? It lies in understanding what works with your audience, and why. Once you grasp certain key fundamentals, all your messages become more effective. So here are a couple of practical ways to help you develop that all-important understanding... ============================= Make copy work harder for you ----------------------------- Clear, well-structured copy is critical in connecting with your audience. Top copywriter Tim Bax has a simple methodology to make all your arguments instantly more persuasive. He shares his advice here http://www.icis.com/mediacentre/welcome/useful-stuff/how-to-write-effective-copy/ >>> Don’t stay in the dark - take advantage of our ad impact study -------------------------------------------------------------- What does your audience think of your advertising? Take advantage of this unique opportunity to find out what actually works with them – and what doesn’t. ICIS Chemical Business http://www.icis.com/mediacentre/welcome/brand-awareness/icis-chemical-business/ is conducting an advert impact study http://epidm.edgesuite.net/RBI/chemicals/CHCEM/icis_pdfs/AdImpactStudy.pdf with our 5 October issue. Advertise in this issue and you will receive a research report that allows you to gauge the effectiveness of your advertising. The report’s data will let you: - Measure your advert’s precise return on investment - Benchmark your advert in comparison to others in the issue - Understand the type of adverts your target audience finds most effective - Identify the strengths and weaknesses of your current advertising so you can improve matters – and results – in future Please note – the advertising insertion order deadline for the 5th October issue is approaching fast. Contact us today http://www.icis.com/mediacentre/welcome/advertising-contacts/ to avoid disappointment. Advertising offers ================== Find out what your audience thinks of your advert http://epidm.edgesuite.net/RBI/chemicals/CHCEM/icis_pdfs/AdImpactStudy.pdf What is ICIS Chemical Business http://www.icis.com/mediacentre/welcome/brand-awareness/icis-chemical-business/ Follow us on Twitter ==================== http://twitter.com/icisSolutions Tell us what you think ====================== Have you used ICIS to promote your products or services? 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