Affiliate conferences, blogs and meetings are always dominated by discussions on commission structure and commercials. It’s the longest debate in industry history but always seems to end in no action! Affiliates fear merchants trying to cut their commission and merchants dare not risk losing any sales. The unhappy status quo continues and the industry stagnates.
Affiliate supercharger is about taking action and shifting the debate away from changing the commission on existing affiliate sales, focussing on creating a commercial model that will drive more affiliate sales. The key is to align the interests of merchants and affiliates - incentivising affiliates to contribute to the purchase journey earlier or higher up the purchase funnel. Instead of perpetuating the endless competition and strategies to win the last click, create a model that values and rewards content that influences customers earlier in the journey to purchase.
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